Shobana Rao – Food Blogger & Recipe Curator

Shobana+Wordpress

Shobana Rao describes herself as the quintessential home maker, but she’s a lot more than that, as you will see on her blog, Cooking with Shobana. A blog that features in the Top 100 Indian Food Blogs and Websites – sharing space with legends such as Tarla Dalal, Sanjeev Kapoor, Nisha Madhulika, and other tall hats in world of cookery and frontline cuisines.

Cooking With Shobana was also on the list of The Top 74 Food Blogs with Delicious Recipes You Should Follow Today – written by Tiana Matson on her website, Yum of China.

Wait, there’s more.

Shobana also made it to the Top 35 Indian Cooking Blogs- 2018 by Easy Recipes Depot. And here’s a quotation from ERD – “A visit to Cooking with Shobana might remind you of a comforting visit to your mother’s kitchen! Shobana offers delicious recipes with lovely photos, plus she provides a wealth of useful tips for making Indian food at home. Step-by-step instructions are easy to follow, ingredients lists are carefully outlined, and delicious results are virtually guaranteed!”

So, what is Shobana like, to people who follow her on facebook and her blog? She is Shobana, Shobana Aunty, Shobanaji, Shobana Di, Shobana Garu, Shobana Chechi, Shobana Akka, Shobana Pachi, Shobana Mayi, and yes, even Shobana-San . (“I feel in some way I am part of their lives and I couldn’t have asked for more,” she says.)

Shobana and her husband, Prem Rao, live in Bangalore and are at that enviable “empty nester” stage. They have two children and are now happy grandparents.

So here we go, to find out more about those wonderful aromas coming out of her kitchen.

When it comes to cooking, are you influenced by early exposure at home?

Most certainly – during my childhood I was exposed primarily to our vegetarian Gowda Saraswat Brahmin(GSB) cooking. That was what we cooked and ate at home. While that does indicate a preference, I usually cook vegetarian food at home with an emphasis on health. By this, I mean trying not to use too much oil and avoiding deep frying as much as possible. (At our age we have to be more concerned about health than most!)

My blog though, is wider in scope and perspective – you will find at present, over 600 recipes from varied cuisines, and from different parts of India.

When did you take to cooking in a serious and inspired way?

I became interested in cooking after I got married – aged 21, and had to run a house on my own. Come to think of it, there was no choice in any case (laughs). My husband and I lived alone and since he knew less about cooking than I did, guess who had to manage the kitchen?

Those days there was no internet, and Google wasn’t even thought of, I guess. Newly married girls like me eagerly looked out for recipes from magazines such as Femina, and Woman’s Era – popular in those days. We used to cut out recipes and file them (sometimes, painstakingly copy them out to notebooks for future reference.) As the years went by, it was common to see our recipe scrap books with additional embellishments – friendly stains from spice powders, and later, doodles by our infant kids!

In my early years of being married, I frequently remembered what I had seen my mother do and say. These were fond memories and gave me a lot of inspiration and encouragement. My mother was an accomplished cook, but sadly, I didn’t get to see her at her cooking best – though she had a reputation for being expert in traditional cuisine. (She was not in good health during the latter part of my childhood, and her role became one of managing the cook rather than cooking herself.)

Do you like to experiment with new cuisines, cooking styles, methods?

That’s a multi-part question, but let me start by saying that I prefer to stay with the tried and tested. Within the broad gambit of Indian vegetarian cooking, I like to try out dishes from different parts of our vast country with its diverse cultures – but I haven’t really experimented going beyond this. In that sense, I am more conventional. For example, I am not likely to try out dishes way beyond my horizon such as Middle Eastern cuisines, or traditional European fare.

When it comes to cooking methods, so much has changed over the years. Over time, gadgets have come to ease the manual element in our cooking – making it that much easier. For example, the microwave oven has become the popular idiot box of the kitchen – making things quicker and more efficient. Like many others, I too have started using the microwave to cook traditional Indian food with amazing results.

When I first began cooking, we did not have many of the modern-day conveniences one takes for granted. We had to grind the batter for idli and dosa manually, using our time tested grinding stone. Likewise, spice powders needed to be pounded and powdered fresh – virtually from scratch, each time you started a cooking session.

When did you start your blog, Cooking with Shobana?

I took to blogging in March, 2013 – at a stage in my life when I had a little free time on hand. My husband had retired by then, and my children had gone to pursue their own careers My blog is my passion and since it is about cooking, the two are closely intertwined. The more I cook, the more I blog, so to speak.

As far as I can recall, it started off as an album in my personal Facebook page called “I Love Cooking.” I began to share pictures of dishes that I had made and these were just images without any recipes. Friends who liked the album suggested I share recipes along with the pictures.

As the name suggests, Cooking With Shobana is about sharing a collection of recipes, some cooking tips, and useful hints. The recipes largely cover Indian vegetarian cuisine, and I love to share whatever I know or have learnt over the years.

Looking at site visitors, I have logged 2.2 million page views or hits as of now. I hope it will cross the milestone of 25,00,000 or 2.5 million in the days to come!

Who is your support system for the blog, in keeping it updated?

My husband has always been a major source of inspiration and support. An author and blogger himself, Prem thought it would be useful to set up a blog for sharing, interactions and being visible in the big wide world. He took me through the entire setting up process, and got me up and running.

He continues to be my partner in the blog and is my biggest supporter. I do all the cooking while he does the photography. I suggest the plating and presentation and we sort of do this and the content generation and uploading together. It is a team effort we are proud of.

Are your recipe formats easy to cook with? Especially for young enthusiasts / couples trying their hand at cooking for the first time.

I like to keep things simple. The objective is to help even a novice with a set of easy to understand instructions and guidelines. We don’t use fancy expressions preferring simple, basic kitchen terminology. I recognize that readers from all over the world may not be familiar with many of our terms, so I do take pains to add helpful comments wherever possible.

I also think people (men and women, these days) would find my blog working like a companion guide. That’s why it is useful to see things from the reader’s point of view – in order to make the recipes easy to follow, right down to the final stage of serving the dish.

One of the things about experienced cooks is the effortless / instinctive measuring of cooking ingredients, or estimation of cooking time – how does this happen?

Like most people of my profile, I too started cooking using approximations. It was only when I started my blog that I began to measure out quantities for each ingredient – which is essential when you are documenting a step-by-step method. That was when I appreciated the value of precise measurements and their outcomes.

Over time, it’s usually rule of thumb – and more often than not, these approximates come close to the recommended weights and measures. I guess a lot of this comes from experience. For example, seldom did my mother dwell on the quantities she used on each ingredient. Yet, by observing her, I got a good feel for portions and consistency – which I refined over time.

What plans do you have for the future? Where do you go from here?

I have no specific goals as such. I would like to continue the way I have been doing for the past few years. At this stage of my life, there is not much that I expect. I hope the blog has helped and will continue to help others.

Many young ladies (including Indians settled in different parts of the world) have told me that they are reminded of their mom’s kitchens when they go through my blog and I find this very gratifying.

I feel particularly pleased when young people these days (in India and abroad) mention that they use recipes from my blog very often – or that they consult my blog when they have some doubts. Some have gone so far as to say that they couldn’t have cooked without my blog.

I guess they are being far too kind, but encouraging enough to sustain my interest in something I am really passionate about – cooking.

Paneer Amritsari

Paneer Amritsari by Shobana Rao
(Right click on image for recipe on her blog)
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Primary Links
http://www.cookingwithshobana.com
https://www.facebook.com/CookingWithShobana

Features, interviews and blog rankings
https://blog.feedspot.com/indian_food_blogs/
https://www.yumofchina.com/food-blogs-with-delicious-recipes/
https://easyrecipedepot.com/food-blogs-india/
From mothers to daughters – five traditional recipes from across the country
http://www.smartindianwomen.com/an-interview-with-blogger-shobana-p-rao-of-cooking-with-shobana

My husband, Prem Rao’s website
https://premraostoryteller.com/

Advertisements

Archana Baikadi – Revival Artist of Traditional Cuisines

hebbars+kitchen_250+250

For this interview, we go Down Under to chat with Archana Baikadi, who runs the food portal Hebbar’s Kitchen with her husband, Sudarshan and her friend Shreeprada. Hebbar’s Kitchen is all about cuisine elements from South India and Udupi – we’re talking about authentic, traditional, vegetarian fare.

Archana tells me that she’s from a small rustic town in Udupi District in Karnataka. Hometown to her brings back memories of a tiny population of friendly people, charming temples, and an unlimited repertory of food ideas.

Udupi is known the world over for its distinct and unique flavours, also made popular by restaurants going under the “Udupi Hotel” banner.

“The whole idea behind our portal is to share a little tradition and history through recipes handed down generations,” says Archana. “We have translated cooking methods to a simple, step-by-step format. Believe me, if you have the right ingredients you could be cooking something special in minutes.”

Q – Before we get to the other questions, how do you really explain the huge following on your facebook page and website?

There’s probably a very simple explanation. Our blog is a lifesaver for Indian expats abroad, and a good destination for tried and tested vegetarian recipes. Especially for the younger generation of housewives, and motivated young husbands.

Hebbar’s Kitchen now has a wide global appeal and we seem to be on a high when it comes to authentic Indian recipes. At this point, we have 3,555,457 followers on Facebook, around 150,000 on our YouTube channel, and over 80,000 on Instagram.

Last year a report was published by analytics and video intelligence company Vidooly, relating to Indian channels and videos on Facebook. Vidooly ranked us Number 5 overall and Number 1 in the Health & Lifestyle category. For us, this is not just a numeric high, but a growing indication of following and support from our readers and viewers – and we owe a lot to them for this achievement.

Taking this forward, we decided to launch a mobile app version for both iOS and Android, to keep our readers connected with updates posted regularly.

Q – Now, getting back to the question I wanted to start with, how early did you start cooking?

Most people find it hard to believe that I actually got around to serious cooking after I got married. And all those years before I got married, my cooking skills did not go beyond rice, rasam and dal – all because my mother would spoil me pretty with her wonderful cooking. And dad would always be supportive, “If you can make authentic udupirasam, I’m sure you can make anything.”

Like most young girls from my part of the world like to say, my mother was my first teacher – and dad was the other keen team player in the kitchen. He was patient, understanding and helpful. As a small child, I sat on the kitchen counter and watched them cook with a unique chemistry that was magical when it came to the senses – aroma, taste, colour and appetite appeal. My mother brought in the art of cooking, and dad brought in the science. Looking back, I think it was an amazing partnership.

Q – Was it plain survival at first in Australia? Did you like cooking 24/7?

When we initially moved to Australia, my husband Sudarshan would look longingly at images on facebook – of recipes and food from Udupi. And that got me thinking – how could I recreate that for him eight thousand miles away?

I’m a Software Tester, which is light-years away from traditional cooking. I also have a tough and hectic work day and am constantly looking for ways to de-stress after working hours.

And then I discovered my comfort zone – my kitchen. I soon found that one good way to unwind was change roles, and wear an apron. I also found I began to enjoy hearing the sizzle as it happened on my gas hobs. Cooking the kind of food we enjoy has a calming effect on me – and even though it seems like an extension of my work day, I really enjoy every single moment.

Q – How much do you identify with “Udupi” in terms of cooking styles?

To answer your question, we work hard at translating traditional Udupi vegetarian recipes and cooking methods – in a manner that the new generation will like and relish. While I do experiment with other regional cuisines, I always come back to Udupi food, because it’s so familiar and comforting when you’re thousands of miles away from home.

Luckily, we manage to get all the ingredients you need at local supermarkets, or at one of the Indian kirana stores. But a lot of our utensils came from India – there are some things in the kitchen that you just cannot replace, or swap.

Q – Do any of your relatives own or run a Udupi restaurant in India or abroad?
Do you think you will start one sometime – in the years to come?

My grandfather used to run a popular Udupi restaurant in Guntoor, in Andhra Pradesh for more than three decades. His restaurant, called Sri Rama Vilas was a family-run business, and in the heart of the city. And later in Vijayawada (Andhra Pradesh) my uncle continued the tradition for another decade with his hotel Sri Rama Lunch Home. Though these ventures were managed by the family, the prime movers behind these businesses chose to head back and settle down in Udupi.

And the answer to will I start an Udupi restaurant in India? I have always been asked this question when people follow my blog for a while. My eyes twinkle at that prospect, because this is in my blood if you can see what I mean. Sometime in the future – can’t tell you when – Sudarshan and I might just start an Udupi restaurant in India. And if that happens, you know what we might call it: Hebbar’s Kitchen.

Q – You and Sudarshan seem to be a great team on the project

Well, the good thing about the way Sudarshan looks at food and the way I have learnt to cook, is that there is a comfortable meeting point. We’re always speaking the same language when it comes to food, or most things that we want to do in life. What has probably helped here is that we have a lot in common in terms of traditions and background.

There’s also a thin line between us when it comes to the way we approach each day, the way we plan things for the week, and the way we have been looking at the future. Strangely (and easy to see) food is a key ingredient in all of this.

Q – Your visual representation of food is really slick – how did do you guys tackle food styling and photography?

We are not professionals in food styling or photography. My husband and I spend a lot of time reading articles online to implement newer ways of doing things. My allocated department is recipe development, while my husband works on technical aspects such as web design and all the back-end work that keeps the electrons buzzing on our blog. Completing our team is Shreeprada, who handles content and manages our facebook page – she writes key articles, cooking tips, and all the health capsules you see on Hebbar’s Kitchen.

At the end of the day, it’s a lot of work – we’re often short of time but not short of ideas as you can see.

Q – Have you found instances of people ripping off content and images from your site?

Along with success and popularity, I guess you’re bound to face other challenges. I find people reproducing our effort – recipes, images and videos – on their own blogs, and claiming it as their content. While this is not unheard of on the Internet, it needs to be addressed and tackled.

We are making some very concerted efforts to tackle this menace, with legal opinion and robust online measures that will take these offenders to task. This will be on our priority list, and we are committed to getting to the root of the problem.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Blog & Social Media Links
http://hebbarskitchen.com/
https://www.facebook.com/HebbarsKitchen
https://www.instagram.com/hebbars.kitchen
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
http://vidooly.com/blog/rise-of-facebook-video-publishers-india
Hebbar’s Kitchen ranked # 5 in Vidooly’s Top 10
(Based on number of video views on facebook)
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
https://www.facebook.com/bigontalent